Privacy Policy

Jason Morgan Arts Ltd  |  www.jasonmorgan.co.uk

Last updated: April 2026

1. Introduction

Jason Morgan Arts Ltd (“we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data when you visit www.jasonmorgan.co.uk, purchase eBooks, access video lessons, join our newsletter, or interact with any of our services.

We are a UK-based company and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. For EU visitors, we also comply with the EU GDPR.

2. Who We Are

Data Controller: Jason Morgan Arts Ltd

Website: www.jasonmorgan.co.uk

Contact email: JMartsltd@gmail.com

If you have any questions about this policy or how we handle your data, please contact us at the email address above.

3. What Personal Data We Collect

3.1 Information you provide to us

We may collect the following personal data when you interact with our website or services:

•       Name and email address (when you sign up for our newsletter)

•       Name, email address, and billing information (when you purchase eBooks or other products)

•       Messages and enquiries (when you contact us via our contact form or email)

•       Your name and artwork (if you share these with us for community or review purposes)

3.2 Information collected automatically

When you visit our website, certain data may be collected automatically, including:

•       IP address and browser type

•       Pages visited, time spent on pages, and links clicked

•       Device and operating system information

•       Referring website (how you found us)

This information is collected via cookies and analytics tools (see Section 7 on Cookies).

3.3 Third-party platforms

If you access our content or services through third-party platforms (such as Patreon for our Art Channel membership, YouTube for video lessons, or social media platforms including Facebook, Instagram, and Pinterest), those platforms have their own privacy policies that govern how they handle your data. We encourage you to review those policies independently.

4. How We Use Your Personal Data

We use your data for the following purposes, based on the legal basis indicated:

Fulfilling your purchase (Contractual necessity)

•       Processing and delivering eBook purchases

•       Providing access to purchased video lessons or content

•       Responding to customer service enquiries

Newsletter and marketing communications (Legitimate interests / Consent)

•       Sending newsletters with art tips, tutorials, and updates if you have subscribed

•       You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email

Website operation and improvement (Legitimate interests)

•       Monitoring website performance and fixing technical issues

•       Understanding how visitors use our site to improve the user experience

Legal compliance

•       Keeping financial and transaction records as required by UK law

5. Who We Share Your Data With

We do not sell your personal data. We may share your data with trusted third-party service providers who help us operate our business, including:

•       Email marketing platforms

•       Payment processors

•       Website platform providers

•       Analytics providers

All third-party providers are required to handle your data securely and in accordance with applicable data protection law.

We may also disclose your data if required to do so by law or in response to a valid legal request from a public authority

6. How Long We Retain Your Data

•       Newsletter subscriber data: retained until you unsubscribe

•       Purchase and transaction records: retained for 7 years as required by HMRC regulations

•       Contact form enquiries: retained for up to 2 years

•       Website analytics data: typically retained in aggregated, anonymised form

7. Cookies

Our website uses cookies — small text files stored on your device — to help the site function and to analyse traffic.

The types of cookies we may use include:

•       Essential cookies: necessary for the website to function (e.g. maintaining your session)

•       Analytics cookies: used to understand how visitors interact with the site (e.g. Google Analytics)

•       Third-party cookies: set by services such as YouTube when embedded videos are loaded

You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. Where required by law, we will ask for your consent before placing non-essential cookies.

8. International Data Transfers

Some of our third-party service providers may be based outside the UK or European Economic Area (EEA). Where this is the case, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses) to protect your data in accordance with UK GDPR requirements.

9. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

•       Right of access: you can request a copy of the data we hold about you

•       Right to rectification: you can ask us to correct inaccurate or incomplete data

•       Right to erasure: you can request that we delete your personal data in certain circumstances

•       Right to restrict processing: you can ask us to limit how we use your data

•       Right to data portability: you can request your data in a machine-readable format

•       Right to object: you can object to processing based on legitimate interests or for direct marketing

•       Rights related to automated decision-making: we do not make solely automated decisions that significantly affect you

To exercise any of these rights, please contact us at JMartsltd@gmail.com. We will respond within one month.

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at www.ico.org.uk or by calling 0303 123 1113.

10. Children's Privacy

Our website and services are not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe a child has provided us with their data, please contact us and we will delete it promptly.

11. Links to Third-Party Websites

Our website contains links to third-party websites, including our Reference Photos site (wildlifeart-online.com), Patreon, YouTube, Facebook, Instagram, Pinterest, and others. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page will reflect any changes. We encourage you to review this policy periodically. Continued use of our website after any changes constitutes acceptance of the updated policy.

13. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact us:

Jason Morgan Arts Ltd

Email: JMartsltd@gmail.com

Website: www.jasonmorgan.co.uk